Artistic Design

Artists use light and dark areas and elements that bridge across gaps in a painting to draw your eye from one important feature to the next. That is part of what draws an emotional response from a viewer. Your web page needs to drawn an emotional response too! You are not just delivering content, you are delivering a feeling with that content. Maybe you just want people to feel good about what you are promoting. But more often, you want to generate a call to action. The colors and design elements are part of that plan. Color sets the tone and can calm or incite, appeal to the common or noble, or create empathy. Design elements can draw the users eyes to what you want them to see.